Why Search Engine Optimization

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Optimizing is easy enough it just requires dilegent writing of content rich with keywords and phrases that relate to your business. If you have a local business working with mainly local clients make sure you include your locale in the key phrase as this will make your site more specific to you potential customers searches. Most people would search for "Web Designers in Glasgow" rather than simply "Web Designers" hence Kelpie Media's site has the former within it's content on the first page. You need to apply the same thinking to your business and site. Do the same thing for each page and you will soon have an optimised site. Be sure though not to make it to keyword heavy (2-5 per 100 words) as it will soon become unreadable and turn away the very visitors you hope to attract.

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