H tags and formatting

[matthew]

Above, it was mentioned not to use H tags and make them look like the rest of the page. I have to dis agree with this. the H tags being used for structuring an outline of the web page and since formatting was built into the functionality of it, it changes the text. Obviously, unless your site follows the same format as an actual outline, reading an H1 formatted line in your page text would create a poorer user experience. In addition, this h tag is a block level object, which will force the next object to a new line. If you use the H1 tag surrounding your Company name in the first paragraph of your content, and it jumps out at you by being large and by itself on a line, that's tacky. The H tags were not originally designed as formatting elements. A visitor to your site will have a better viewing experience, and the engines will outline the page correctly if you format them.
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